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Notícias

A New Understanding of Millennials: Generational Differences Reexamined

The behavior of Millennials has been shaped by two major factors: the Great Recession, which hit them harder than it hit older generations, and explosive growth in student debt. However, other observed differences in their behavior—differences that set Millennials apart from people of similar age in prior years—largely reflect trends... Read More

Semantic Search- what does this mean for hoteliers?

  The world of keywords and SEO was drastically altered when Google added the Hummingbird algorithm to their search engine in the Fall of 2013 and with this new addition to their search engine formula, Google stopped basing its search results on specific keywords and instead turned its focus to Semantic... Read More

Room Service or is it Food Delivery?

Room service should be more than just food delivery, this article has reminders for full service hotels and ideas for limited service hotels; I admit I am addicted to certain cartoons, including some serial ones. As a result, I regularly turn to the cartoon pages of the daily paper. I... Read More

Hotels Should Take It Personally

According to a recent study by American Express, 85% of travelers want a personalized travel itinerary, it’s a statistic that speaks volumes and for travel brands, the message is clear: catering to the modern day traveler requires providing tailor-made experiences. And nowhere is this truer than in the hotel industry.... Read More