What if executives were proud and public about their coaches?
In the sporting world, everyone knows who an athlete’s coach is.
It’s not a secret– it’s a matter of record. In fact, it’s a reflection of the athlete’s status.
The best athletes and the most promising prospects attract and partner with the most prestigious and respected coaches.
Every sports coach is honorably addressed as coach.
And this happens well past their time as a coach. It’s a sign of respect for the developmental role they have played in each athlete’s life.
In the world of business and life coaching, we have frequently said something like “the best athletes have a coach, shouldn’t you?”.
Yet many coaching relationships are highly confidential. Why?
If you are all about greatness in life, shouldn’t you be proud of the kick ass coach that has agreed to work with you?
Usually when things are kept quiet and confidential, there’s something we don’t want people to know.
Wait, what?
I thought coaching was about moving forward, toward accomplishing big things, not therapy in disguise for people who need to be ‘fixed’ and want to do it in secret.
What if executives were proud and public about their coaches? The great coaches would attract more clients and nobody would ever hear about the weaker ones. And think of the amazing results-based visibility for our profession!
Why the big secret? Who is YOUR great coach?
Cristina Madeira is a certified executive/life coach
Cristina Madeira Certified Executive and Team Coach by
